Insights

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles, page 21

6 Tricks to Grab the Attention of Your Visitors

One of the most important things to take into account when designing a website is exactly how you are going to grab the attention of your visitors. These days, killer…

Tait Pollack · · 3 min read

Best Practices for Better PPC Copywriting

Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than…

Tait Pollack · · 3 min read

What’s the Difference Between SEM and SEO?

Unfortunate as it might be, most of the 2 billion websites up and running these days attract little to no web traffic. This could sound shocking at first, but less…

Tait Pollack · · 3 min read

Six Steps to Excellence in Online Customer Service

These days, it’s no secret that customer service matters more than product quality or price. Consumers the world over are willing to pay more for the same product or service,…

Tait Pollack · · 3 min read

How To Increase Product Page Conversions Right Now

While there are literally thousands of different approaches when it comes to increasing product page conversions, the vast majority have something unfortunate in common: They take quite a long time…

Tait Pollack · · 3 min read

Essential Security Tips for New Online Businesses

Getting started as a new online business owner means addressing dozens of equally important priorities. One of which being cybersecurity, which often gets left on the back-burner. This, despite the…

Tait Pollack · · 3 min read