Does the Website “Wow” Factor Really Exist?
When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 22
What Can A Professional Web Designer Do That I Can’t?
Given that it’s entirely possible (not to mention cheap) to build DIY websites right now, that’s entirely what millions are doing. Even if you don’t have any prior experience or…
Using Psychology to Make Your Products Look Like Bargains
Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert…
Strangers Coffee Company Website Goes Live
Here at Pivotal, nothing brings us more satisfaction than watching a major project come to fruition. Backed by more than 140 years of combined experience, our team approaches every challenge…
Five Simple Things Smaller Businesses Could Learn from Million-Dollar Success Stories
Everybody knows that in the business world, you need to be prepared to crawl before you learn how to fly. Nevertheless, this does not mean you can’t set your sights…
Likeable and Shareable Content: One and the Same?
If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that…
Why Isn’t My Site on Google’s Front Page?
We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing…
10 Terrible Online Customer Care Mistakes (Part 1)
As you’ve probably noticed, we’ve decided to dedicate a few posts as of late to the importance of quality customer care. Research suggests that far too many online businesses are…
The Key Features Every Mobile Travel Site Needs
Booking holidays and making travel plans via mobile devices has become less a niche alternative and more the exclusive standard for millions. The appeal of being able to book even…