Insights

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles, page 22

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Hannah Payne's Trailblazing to The Leader Award

The Norfolk Women's Marketing Awards recognised Hannah's extraordinary leadership with The Leader Award, a prestigious honour celebrating those who demonstrate exceptional leadership skills within their industry.

Tait Pollack · · 3 min read

A Roundup of the Week’s Most Eye-Opening Statistics

February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing,…

Tait Pollack · · 3 min read

Time to Find a New Hosting Company? Here’s How

It’s common to underestimate the importance of working with the best possible web hosting company. That is, until you bear the brunt of a bum deal. Whether starting out from…

Tait Pollack · · 3 min read

Four 2019 Web Marketing Trends to Watch For

Each year brings a raft of weird and wonderful predictions for the next big marketing trends. Of which the vast majority prove to be somewhat farfetched. Still, now really is…

Tait Pollack · · 3 min read
Search Engine Optimisation

7 Reasons Why You Should Invest in SEO

You're guaranteed to fall behind your competitors without SEO. Contrary to popular belief, SEO is anything but optional. Here are seven reasons you should invest in a skilled SEO expert or specialist SEO Agency, ignoring the cries of naysayers.

Tait Pollack · · 15 min read

Why Buying Website Traffic Is a Bad Idea

All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their…

Tait Pollack · · 3 min read

Does the Website “Wow” Factor Really Exist?

When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site…

Tait Pollack · · 4 min read