Creating eCommerce Coupons that Really Work
All the killer site design and elite web maintenance in the world cannot rival a good deal or discount. Businesses like Groupon have comprehensively illustrated just how powerful and influential…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 23
Inventory and SEO Performance – More Inter-Connected Than You Might Think
You’d be forgiven for thinking that you e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the…
How to Deal with a Full-Blown PR Crisis
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one…
Ship Free or Die Hard…Ecommerce Rule Number One
Online retailers in every niche have never faced stiffer competition. Whatever it is you do, chances are there are countless others sellers doing exactly the same. All of which prompts…
New Web Marketing Statistic from March 2018
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a…
Working Backwards: The Key to Successful Ecommerce
It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”.In terms of what…
Are Your Small Business Bounce Rates Too High?
When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning,…
10 Ways to Build Your Online Rep Starting Right Now
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking…
Why Duplicate Content Is Bad for Your Website
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of…