Ship Free or Die Hard…Ecommerce Rule Number One
Online retailers in every niche have never faced stiffer competition. Whatever it is you do, chances are there are countless others sellers doing exactly the same. All of which prompts…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 24
New Web Marketing Statistic from March 2018
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a…
Working Backwards: The Key to Successful Ecommerce
It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”.In terms of what…
Are Your Small Business Bounce Rates Too High?
When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning,…
10 Ways to Build Your Online Rep Starting Right Now
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking…
Why Duplicate Content Is Bad for Your Website
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of…
Five Tips for Stronger Online Gift Card Sales This Christmas
Online gift cards can be pure gold for indecisive shoppers and awkward recipients alike. What’s more, research would seem to suggest that gift cards across the board are becoming increasingly…
When It’s Worth Considering Rebranding Your Business
The idea of a comprehensive rebranding project can feel a little like throwing away your identity and starting from scratch. Nevertheless, it can sometimes be the most sensible and advisable…
Four Voice Search Statistics Every Marketer Needs to Know
Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do…