Insights

#online marketing

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles tagged online marketing

New Web Marketing Statistic from March 2018

Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a…

Tait Pollack · · 3 min read

Working Backwards: The Key to Successful Ecommerce

It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”.In terms of what…

Tait Pollack · · 3 min read

Are Your Small Business Bounce Rates Too High?

When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning,…

Tait Pollack · · 3 min read

10 Ways to Build Your Online Rep Starting Right Now

Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking…

Tait Pollack · · 3 min read

Why Duplicate Content Is Bad for Your Website

Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of…

Tait Pollack · · 3 min read

Simple Yet Effective Video Marketing Ideas

Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on…

Tait Pollack · · 3 min read

The Four Primary Reasons Why Customer Service Matters

Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why…

Tait Pollack · · 3 min read