How To Increase Product Page Conversions Right Now
While there are literally thousands of different approaches when it comes to increasing product page conversions, the vast majority have something unfortunate in common: They take quite a long time…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged online marketing
A Roundup of the Week’s Most Eye-Opening Statistics
February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing,…
Why Buying Website Traffic Is a Bad Idea
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their…
Using Psychology to Make Your Products Look Like Bargains
Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert…
Five Simple Things Smaller Businesses Could Learn from Million-Dollar Success Stories
Everybody knows that in the business world, you need to be prepared to crawl before you learn how to fly. Nevertheless, this does not mean you can’t set your sights…
Likeable and Shareable Content: One and the Same?
If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that…
The Key Features Every Mobile Travel Site Needs
Booking holidays and making travel plans via mobile devices has become less a niche alternative and more the exclusive standard for millions. The appeal of being able to book even…
Creating eCommerce Coupons that Really Work
All the killer site design and elite web maintenance in the world cannot rival a good deal or discount. Businesses like Groupon have comprehensively illustrated just how powerful and influential…
How to Deal with a Full-Blown PR Crisis
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one…