The Week’s Most Interesting Digital Marketing Statistics
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving…
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#online marketing
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged online marketing
Five Reasons to Take On a PPC Expert
One of the most incredible things about living in this day and age is the way in which it has never been easier to breathe life into business dreams. The…
PPC Landing Pages – Learning From the Best
A recent statistic that’s been circulating the PPC community for a while now states that for each $92 invested in boosting traffic, no more than $1 is invested in conversion…
Using Life Lessons to Build Successful Marketing Strategies
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way…
Local SEO – It's Become a Whole Lot More Important!
Local search has only grown in importance since 2015. Here's what UK e-commerce and marketing leads need to get right now, and what's changed.
Newsworthy Vs Evergreen – Striking the Balance
Fresh content still beats stale pages, but "newsworthy vs evergreen" isn't a fair fight in 2026. Here's how to make both work together.
The Five Rules for Quality Link Building
Link building still works in 2026, but the rules have tightened. Here's what still holds true from our original five rules, and what's changed.
7 Keys to Succeeding With Online Marketing in 2026
The 2014 fundamentals of content, reviews, video and retargeting still hold. Here's what's changed and what a UK e-commerce team should do instead.
How Complacency Could be Killing Your SEO
SEO success breeds complacency. Here's why stale content, unchecked backlinks and forgotten keywords quietly erode UK rankings, and what to check instead.