News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite!
The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in…
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence…
Contrary to popular belief, influencer marketing is far from a new phenomenon. Influencers have played a key role in marketing initiatives since the dawn of contemporary marketing as we know…
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and…
New year, new decade, a new time to think about the latest digital marketing trends. Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a…
It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza. Feast your eyes on the…
In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages…
Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business…
