Gen Z Doesn’t Trust You, But You Need It To
Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged online marketing
Another Roundup of Key Digital Marketing Statistics
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select…
Key Digital Marketing Stats from Last Week
It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another…
Millennial Marketing Statistics You Need to Know
While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay.…
Putting Checkout Abandonment Back in Check
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through…
Three Ways You’re Terminally Annoying Your Customers
It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you…
More Digital Marketing Stats You Need to Know
Once again, the time has come to share with our loyal fans and followers a few interesting facts and figures from the world of digital marketing. So sit back, relax…
The Ways Emotions Impact Online Marketing
Every type of online marketing is usually based upon some emotional influence. The reason is simple – if humans were 100% emotionless, we would only buy the things we absolutely…
How to Work with Influencers: Four Simple Strategies
Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a…