How Millennials Have Revolutionised the Modern Business World
Millennials – a word that has a habit of making older generations cringe. Some call them lazy, some call them entitled and some accuse them of deliberately skewing reality to…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged online marketing
How To Build a Memorable Online Brand
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that…
SME Marketing – Why It Will Pay to Go Local
Contrary to common assumption, your company doesn’t need to be big to be global. In fact, these two have nothing to do with one another. In reality, you can set…
What Every Ecommerce Owner Wishes They Had Known in Advance
You will need to have your wits about you to make it in e-commerce. No matter what you do, what you make, what you offer or what you sell, there…
What Message Is the Web Content on Your Website Sending?
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand…
All the Details You Need to Know About Google’s Mobile First Index (Part 2)
As promised, here is the second part of the two-part post detailing Google’s new mobile-first index:Will the change have an impact on how my site currently ranks?Contrary to popular belief,…
Vine Is Dead: Long Live the Post-Vine Generation!
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second…
Christmas PPC Tips to Help Boost Your Campaign
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in…
Another Handful of Web Marketing Statistics You Ought to Know
October has been a very generous month as far as the eConsultancy Internet Statistics Compendium is concerned. But then again, which month isn’t? It’s always interesting to see what goes…