How to Deal with a Full-Blown PR Crisis
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one…
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#Ecommerce
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged Ecommerce
Ship Free or Die Hard…Ecommerce Rule Number One
Online retailers in every niche have never faced stiffer competition. Whatever it is you do, chances are there are countless others sellers doing exactly the same. All of which prompts…
New Web Marketing Statistic from March 2018
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a…
Working Backwards: The Key to Successful Ecommerce
It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”.In terms of what…
Are Your Small Business Bounce Rates Too High?
When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning,…
Five Tips for Stronger Online Gift Card Sales This Christmas
Online gift cards can be pure gold for indecisive shoppers and awkward recipients alike. What’s more, research would seem to suggest that gift cards across the board are becoming increasingly…
The Secret to Superior Video Scripts Revealed
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it.So…
How to Boost Your YouTube Subscriber Audience
For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead.If your business has an…
The Four Primary Reasons Why Customer Service Matters
Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why…