Ecommerce SEO
Ecommerce SEO has moved on from keyword stuffing. Here's what actually matters now for UK online stores: search intent, unique content and technical hygiene.
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Ecommerce SEO has moved on from keyword stuffing. Here's what actually matters now for UK online stores: search intent, unique content and technical hygiene.
Product pages still have to work for both people and search engines. Here's how to balance the two now that AI Overviews, Core Web Vitals and mobile-first indexing all matter.