Marketers Urged to Rethink Strategies on Selling Smart Home Technology
One of the biggest promises made by so many global tech brands and leading digital marketers was that 2016 would be the year of the ‘Internet of things’. No longer…
Insights
#Ecommerce
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged Ecommerce
13 Essential Ecommerce Conversion Hacks for Smaller Businesses
Given the fact that there are somewhere in the region of 50 million web pages all competing for the same attention, it is hardly surprising so many sites fade into…
SEO Is Now Worth $65 Billion
When the idea of search engine optimisation was first floated, it’s unlikely that anyone could have predicted it would become the juggernaut it is today. An interesting and optional service…
The Week’s Most Interesting Digital Marketing Statistics
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving…
Critical Content Marketing Mistakes You May Be Making
The subject of content marketing is becoming borderline cliché these days – not that this takes away from its importance. Whether looking to enhance search engine optimisation efforts or simply…
Using Life Lessons to Build Successful Marketing Strategies
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way…
What ‘Mobile Friendly’ Means for E-Commerce Websites
Mobile isn't a "nice to have" anymore. Here's what actually makes an e-commerce site work on a phone in 2026, and what's changed since the early mobile-first days.
Local SEO – It's Become a Whole Lot More Important!
Local search has only grown in importance since 2015. Here's what UK e-commerce and marketing leads need to get right now, and what's changed.
Ecommerce Customer Data Collection – Getting it Right
How to ask UK shoppers for personal data in a way that builds trust, satisfies GDPR and PECR, and actually gets you decent response rates.