Why Buying Website Traffic Is a Bad Idea
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their…
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#Ecommerce
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged Ecommerce
Does the Website “Wow” Factor Really Exist?
When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site…
Using Psychology to Make Your Products Look Like Bargains
Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert…
Strangers Coffee Company Website Goes Live
Here at Pivotal, nothing brings us more satisfaction than watching a major project come to fruition. Backed by more than 140 years of combined experience, our team approaches every challenge…
Five Simple Things Smaller Businesses Could Learn from Million-Dollar Success Stories
Everybody knows that in the business world, you need to be prepared to crawl before you learn how to fly. Nevertheless, this does not mean you can’t set your sights…
10 Terrible Online Customer Care Mistakes (Part 1)
As you’ve probably noticed, we’ve decided to dedicate a few posts as of late to the importance of quality customer care. Research suggests that far too many online businesses are…
The Key Features Every Mobile Travel Site Needs
Booking holidays and making travel plans via mobile devices has become less a niche alternative and more the exclusive standard for millions. The appeal of being able to book even…
Creating eCommerce Coupons that Really Work
All the killer site design and elite web maintenance in the world cannot rival a good deal or discount. Businesses like Groupon have comprehensively illustrated just how powerful and influential…
Inventory and SEO Performance – More Inter-Connected Than You Might Think
You’d be forgiven for thinking that you e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the…