Five Fatal Landing Page Mistakes to Avoid
In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages…
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#Ecommerce
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged Ecommerce
Building a Professional Online Sales Image
Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business…
Another Roundup of Key Digital Marketing Statistics
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select…
Four SEO Reasons to Launch a Business Blog
From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed…
Five Reasons to Get into A/B Testing
Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate. From…
eCommerce Wars: How to Compete with the Biggest and Best
If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger…
Why Your Email Newsletters Are Failing
It is one of the catch-22 situations for most modern businesses. You personally despise email newsletters and do your very best to keep inbox clear. Nonetheless, you also realise the…
Easy Ways to Encourage More Reviews
Why do you need to care whether or not your customers leave any reviews? For one thing, nearly 85% of people view online reviews as having the same value as…
A Roundup of the Week’s Most Eye-Opening Statistics
February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing,…