eCommerce Wars: How to Compete with the Biggest and Best
If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger…
Insights
2019
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2019
What Is Voice Search Optimised Copywriting?
Slowly but surely, voice search is taking over for a surprising proportion of consumers worldwide. In fact, research suggests that more than 40 million homes in the U.S. alone have…
Study: Small Businesses Still Not Using SEO
You’d be forgiven for thinking that at this point in time, finding a business not actively investing in SEO would be borderline impossible. Particularly in the cases of businesses who…
Smarter Content Marketing – All Help, No Hype
Perhaps the single most important thing to remember when it comes to content marketing is this: Every single web user currently online globally is online for a reason. Far too…
Repurposing Content: Three Key Questions to Consider
Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider…
What Conversion Rate Should You Be Targeting?
Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason…
Three Blog Writing Myths to Steer Clear Of
Blogging purely for marketing purposes is nothing unusual. Producing interesting posts to be read by your audience is one thing, but it’s more likely that you will be more interested…
More Digital Marketing Stats You Need to Know
Once again, the time has come to share with our loyal fans and followers a few interesting facts and figures from the world of digital marketing. So sit back, relax…
5 Reasons Why You Need Paid Social in Your Digital Strategy
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its…