Millennial Marketing Statistics You Need to Know
While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay.…
Insights
2019
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2019
Five Reasons to Get into A/B Testing
Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate. From…
The Three Most Important Rules for Successful eCommerce
First, it's no longer simply a case of combining quality products with low prices to guarantee success. You're looking at a dead end if you cannot provide every customer with a memorable and engaging experience. The customer experience is the most critical and relevant tipping point in eCommerce.
Putting Checkout Abandonment Back in Check
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through…
Google’s Latest Algorithm Update Favours Diversity
Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of…
Three Ways Content Marketing Benefits Ecommerce Businesses
An effective content marketing strategy can benefit almost any business of any size. Nevertheless, ecommerce businesses in particular stand to benefit enormously from strategic content marketing. By investing in the…
Three Ways You’re Terminally Annoying Your Customers
It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you…
Actionable Tips for Higher-Performance Copywriting
Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell…
How To Start A Blog THE RIGHT WAY
Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful…