News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research…
Here’s a question – what would social media be without fantastic images? The answer – painfully bland and boring. Quality pictures are inherently more impactful and memorable than any combination…
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand…
Devising and implementing an outstanding digital marketing strategy with limited funds can be challenging, but it's not impossible. The key is to focus on viable avenues that yield results without breaking the bank. This article will explore seven effective ways to maximise your digital marketing budget.
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select…
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the…
From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed…
Experience counts for everything, and that goes equally for the user experience as for any other connotation of the word. For the eCommerce business hoping to thrive, an effective search…
It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another…
