Why SEO and PPC Campaigns Should Be Run Simultaneously
It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them…
Insights
2019
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2019
The Ways Emotions Impact Online Marketing
Every type of online marketing is usually based upon some emotional influence. The reason is simple – if humans were 100% emotionless, we would only buy the things we absolutely…
How to Make the Magic of Magazines Work for Your Webpage
Most experts are not actually convinced that magazines will be around for much longer. Print journalism might have millions of truly dedicated fans right now, but sooner or later this…
Why Your Email Newsletters Are Failing
It is one of the catch-22 situations for most modern businesses. You personally despise email newsletters and do your very best to keep inbox clear. Nonetheless, you also realise the…
Easy Ways to Encourage More Reviews
Why do you need to care whether or not your customers leave any reviews? For one thing, nearly 85% of people view online reviews as having the same value as…
6 Tricks to Grab the Attention of Your Visitors
One of the most important things to take into account when designing a website is exactly how you are going to grab the attention of your visitors. These days, killer…
Best Practices for Better PPC Copywriting
Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than…
What’s the Difference Between SEM and SEO?
Unfortunate as it might be, most of the 2 billion websites up and running these days attract little to no web traffic. This could sound shocking at first, but less…
Four Reasons to Consider a Comprehensive Website Redesign
Every now and again, it’s important to take a step back and carefully consider your website. Over time, the quality and even the performance of every website may begin to…