SEO – Not Always the Best Choice for Business
SEO isn't always the right call. Here are three situations where chasing rankings will cost you more than it delivers, and what to do instead.
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged SEO
Fatal WordPress SEO Mistakes to Avoid Like the Plague
WordPress makes it easy to build a site and just as easy to sabotage its SEO. Here are the mistakes still tripping up UK site owners in 2026.
Kicking Off a Killer SEO Campaign Without Spending a Fortune
A practical, budget-conscious SEO starting point for UK businesses in 2026: what still works, what Google has since ruled out, and where to focus first.
What Makes For a Quality Backlink?
Backlinks still matter for SEO, but quality now outweighs quantity by a huge margin. Here's what a genuinely useful backlink looks like in 2026.
How Complacency Could be Killing Your SEO
SEO success breeds complacency. Here's why stale content, unchecked backlinks and forgotten keywords quietly erode UK rankings, and what to check instead.
Why Your Content Isn't Converting
If your website content isn't turning readers into customers, it's costing you money, not earning it. Here's what's usually wrong, and how to fix it.
Five SEO Staples for 2014
The core SEO principles that mattered in 2014 still hold in 2026, but the tactics behind links, keywords, reviews and local search have all moved on.