Preventing Negative SEO – Can I and Should I?
Negative SEO still gets talked about, but Google's algorithm has changed since 2014. Here's what's actually worth doing about spam backlinks now.
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#SEO
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged SEO
Tips for Earning Backlinks Naturally
Why earned backlinks still outperform manual placement, and how UK e-commerce brands can attract them without falling foul of Google's spam guidelines.
Ecommerce SEO
Ecommerce SEO has moved on from keyword stuffing. Here's what actually matters now for UK online stores: search intent, unique content and technical hygiene.
Your Online Marketing: When To Do It In-House, When To Outsource
Weighing up an in-house marketing team against outsourcing? Here's how UK e-commerce and marketing leads should actually make that call in 2026.
Headlines – Their Crucial Role in an SEO Strategy
Why headlines still make or break your SEO in 2026, how to write clickable ones without tipping into clickbait, and what actually matters now.
WordPress SEO Mistakes So Easy to Make
WordPress isn't SEO-ready out of the box. Here are the mistakes UK online retailers still make, and what actually matters now.
How to Avoid Bogus SEO Firms – Don't be Fooled by False Promises
SEO scams didn't disappear, they got more convincing. Here's how UK e-commerce and marketing leads can spot a bogus provider before signing a contract.
Ask Yourself: Is Your Content Marketing Strategy Dying?
A quick self-check for UK e-commerce teams: is your content actually building your brand, or just filling a publishing calendar?
Optimising Ecommerce Pages for Search Engines and Readers
Product pages still have to work for both people and search engines. Here's how to balance the two now that AI Overviews, Core Web Vitals and mobile-first indexing all matter.