Can An 'About Us' Page Convert? It Sure Can – Here's How
Your About Us page could be quietly costing you conversions. Here's how UK e-commerce and marketing leads can turn it into a genuine sales asset.
Insights
2014
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2014
DIY Versus Pro Site Building – Which is Best for Your Business?
Wix, Squarespace or a professional build? An honest look at what each option actually delivers for UK businesses in 2026, and how to choose.
Choosing an Ideal Domain Name: Some Rules to Follow
Domain names still shape trust and traffic, but the rules have moved on since 2014. What still matters, what's changed, and how to protect your brand.
What Makes For a Quality Backlink?
Backlinks still matter for SEO, but quality now outweighs quantity by a huge margin. Here's what a genuinely useful backlink looks like in 2026.
How Complacency Could be Killing Your SEO
SEO success breeds complacency. Here's why stale content, unchecked backlinks and forgotten keywords quietly erode UK rankings, and what to check instead.
Your 10-Point Web Hosting Checklist – Leave No Box Unticked!
The essentials for choosing hosting for a UK online store in 2026, from uptime and PCI compliance to platform fit and support that actually responds.
Why Your Content Isn't Converting
If your website content isn't turning readers into customers, it's costing you money, not earning it. Here's what's usually wrong, and how to fix it.
Why Ignoring Analytics Will Cost You
Most businesses check traffic and revenue then stop. Here's how to use analytics properly in 2026, and what's changed since GA4 replaced Universal Analytics.
Why You Need to Register a Domain Name for Your Business
Your domain name is still the foundation of your online presence. Here's what actually matters in 2026: registration, hosting, security and protecting your brand.