How to Avoid Bogus SEO Firms – Don't be Fooled by False Promises
SEO scams didn't disappear, they got more convincing. Here's how UK e-commerce and marketing leads can spot a bogus provider before signing a contract.
Insights
2014
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2014
Ask Yourself: Is Your Content Marketing Strategy Dying?
A quick self-check for UK e-commerce teams: is your content actually building your brand, or just filling a publishing calendar?
Optimising Ecommerce Pages for Search Engines and Readers
Product pages still have to work for both people and search engines. Here's how to balance the two now that AI Overviews, Core Web Vitals and mobile-first indexing all matter.
How Not to Choose a Domain Name
Domain name mistakes that still catch UK businesses out, updated for 2026, from town-specific names to trademark disputes and famous read-it-aloud blunders.
SEO – Not Always the Best Choice for Business
SEO isn't always the right call. Here are three situations where chasing rankings will cost you more than it delivers, and what to do instead.
Fatal WordPress SEO Mistakes to Avoid Like the Plague
WordPress makes it easy to build a site and just as easy to sabotage its SEO. Here are the mistakes still tripping up UK site owners in 2026.
Optimal Website Security – Tips from the Pros
Website security advice for UK e-commerce teams: plug-ins, updates, new software risk and backups, updated for a world of managed platforms and GDPR reporting duties.
Kicking Off a Killer SEO Campaign Without Spending a Fortune
A practical, budget-conscious SEO starting point for UK businesses in 2026: what still works, what Google has since ruled out, and where to focus first.
Matching Your Business' Needs with a Hosting Provider – The Perfect Fit
A 2026 guide to choosing e-commerce hosting: shared, VPS, dedicated, cloud or co-location, what to expect from a hosting partner, and why free hosting rarely suits a trading site.