WordPress SEO Mistakes So Easy to Make
WordPress isn't SEO-ready out of the box. Here are the mistakes UK online retailers still make, and what actually matters now.
Insights
2014
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2014
Fraud Matters to Online Shoppers – Make Sure It Matters to You Too
Shoppers still worry about fraud at checkout. Here's what's changed since 2014, what hasn't, and what UK e-commerce sites need to get right now.
WordPress Themes: Signs of a Dud
How to spot a poor WordPress theme before you install it: reviews, presentation, update history, free-theme catches, and what's changed since 2014.
Hosted CMS or Open Source – What's the Difference?
Open source or hosted CMS: what the choice actually means for cost, control and maintenance, and how the main platforms compare in 2026.
7 Keys to Succeeding With Online Marketing in 2026
The 2014 fundamentals of content, reviews, video and retargeting still hold. Here's what's changed and what a UK e-commerce team should do instead.
Content Creation Vs Curation: Understanding the Difference
Every website needs a steady flow of content. Here's how creation and curation differ, and why most successful sites need a deliberate mix of both.
From Clicks to Conversions – Maximising Site Conversion Rates
Traffic spikes mean nothing if visitors don't convert. Practical, still-relevant fixes for forms, checkout friction, trust signals, payments and analytics.
The Ten Commandments for Building Business Websites
The original ten rules for effective business websites, updated for 2026: what still holds, what's dead, and what's replaced it.
Responsive Web Design – Why it Matters, Why You Need it
Responsive design won the argument years ago. Here's what UK e-commerce and marketing leads should actually focus on now that mobile is the default channel.