Insights

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles, page 37

Colour Palette From Image for CSS & HTML

A free tool for pulling exact HEX and RGB values from any image, useful for developers, designers and marketers keeping brand colours consistent.

Tait Pollack · · 3 min read
Development

SagePay / Opayo Test Cards

How to test your Opayo checkout properly before going live, including test card details, the MyOpayo login and a sensible pre-launch testing routine.

Tait Pollack · · 4 min read

How you can get more followers on X (Twitter)

Follow/unfollow bots and bought followers still don't work on X. Here's what actually grows a following in 2026: niche content, real engagement and clear profiles.

Tait Pollack · · 5 min read

Why at SEO My SEO we love what we do

From our archive, 2012. Kept as it was written; platforms and prices have moved on since. Helping a company build a strong SEO strategy is a very rewarding experience. At…

Tait Pollack · · 2 min read
Hosting

Web Hosting in Norwich

What Norwich e-commerce and marketing teams should actually check before choosing web hosting in 2026, plus a real local case study and a jargon-free glossary.

Tait Pollack · · 5 min read

Five Common SEO Mistakes To Stay Away From

The basics of good SEO haven't changed since 2011, but the technology judging you has. Here's what still trips up UK e-commerce sites.

Tait Pollack · · 4 min read

The Hidden Architecture of Digital Connection

Old Pew data on Facebook trust and weak ties still holds a lesson for 2026 marketers: relationships and retention matter more than reach or demographics.

Tait Pollack · · 4 min read