How Complacency Could be Killing Your SEO
SEO success breeds complacency. Here's why stale content, unchecked backlinks and forgotten keywords quietly erode UK rankings, and what to check instead.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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Your 10-Point Web Hosting Checklist – Leave No Box Unticked!
The essentials for choosing hosting for a UK online store in 2026, from uptime and PCI compliance to platform fit and support that actually responds.
Why Your Content Isn't Converting
If your website content isn't turning readers into customers, it's costing you money, not earning it. Here's what's usually wrong, and how to fix it.
Why Ignoring Analytics Will Cost You
Most businesses check traffic and revenue then stop. Here's how to use analytics properly in 2026, and what's changed since GA4 replaced Universal Analytics.
Why You Need to Register a Domain Name for Your Business
Your domain name is still the foundation of your online presence. Here's what actually matters in 2026: registration, hosting, security and protecting your brand.
Five SEO Staples for 2014
The core SEO principles that mattered in 2014 still hold in 2026, but the tactics behind links, keywords, reviews and local search have all moved on.
Colour Palette From Image for CSS & HTML
A free tool for pulling exact HEX and RGB values from any image, useful for developers, designers and marketers keeping brand colours consistent.
SagePay / Opayo Test Cards
How to test your Opayo checkout properly before going live, including test card details, the MyOpayo login and a sensible pre-launch testing routine.
How you can get more followers on X (Twitter)
Follow/unfollow bots and bought followers still don't work on X. Here's what actually grows a following in 2026: niche content, real engagement and clear profiles.