SEO – Not Always the Best Choice for Business
SEO isn't always the right call. Here are three situations where chasing rankings will cost you more than it delivers, and what to do instead.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 36
Fatal WordPress SEO Mistakes to Avoid Like the Plague
WordPress makes it easy to build a site and just as easy to sabotage its SEO. Here are the mistakes still tripping up UK site owners in 2026.
Optimal Website Security – Tips from the Pros
Website security advice for UK e-commerce teams: plug-ins, updates, new software risk and backups, updated for a world of managed platforms and GDPR reporting duties.
Kicking Off a Killer SEO Campaign Without Spending a Fortune
A practical, budget-conscious SEO starting point for UK businesses in 2026: what still works, what Google has since ruled out, and where to focus first.
Matching Your Business' Needs with a Hosting Provider – The Perfect Fit
A 2026 guide to choosing e-commerce hosting: shared, VPS, dedicated, cloud or co-location, what to expect from a hosting partner, and why free hosting rarely suits a trading site.
Can An 'About Us' Page Convert? It Sure Can – Here's How
Your About Us page could be quietly costing you conversions. Here's how UK e-commerce and marketing leads can turn it into a genuine sales asset.
DIY Versus Pro Site Building – Which is Best for Your Business?
Wix, Squarespace or a professional build? An honest look at what each option actually delivers for UK businesses in 2026, and how to choose.
Choosing an Ideal Domain Name: Some Rules to Follow
Domain names still shape trust and traffic, but the rules have moved on since 2014. What still matters, what's changed, and how to protect your brand.
What Makes For a Quality Backlink?
Backlinks still matter for SEO, but quality now outweighs quantity by a huge margin. Here's what a genuinely useful backlink looks like in 2026.