7 Keys to Succeeding With Online Marketing in 2026
The 2014 fundamentals of content, reviews, video and retargeting still hold. Here's what's changed and what a UK e-commerce team should do instead.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 35
Content Creation Vs Curation: Understanding the Difference
Every website needs a steady flow of content. Here's how creation and curation differ, and why most successful sites need a deliberate mix of both.
From Clicks to Conversions – Maximising Site Conversion Rates
Traffic spikes mean nothing if visitors don't convert. Practical, still-relevant fixes for forms, checkout friction, trust signals, payments and analytics.
The Ten Commandments for Building Business Websites
The original ten rules for effective business websites, updated for 2026: what still holds, what's dead, and what's replaced it.
Responsive Web Design – Why it Matters, Why You Need it
Responsive design won the argument years ago. Here's what UK e-commerce and marketing leads should actually focus on now that mobile is the default channel.
How to Avoid Bogus SEO Firms – Don't be Fooled by False Promises
SEO scams didn't disappear, they got more convincing. Here's how UK e-commerce and marketing leads can spot a bogus provider before signing a contract.
Ask Yourself: Is Your Content Marketing Strategy Dying?
A quick self-check for UK e-commerce teams: is your content actually building your brand, or just filling a publishing calendar?
Optimising Ecommerce Pages for Search Engines and Readers
Product pages still have to work for both people and search engines. Here's how to balance the two now that AI Overviews, Core Web Vitals and mobile-first indexing all matter.
How Not to Choose a Domain Name
Domain name mistakes that still catch UK businesses out, updated for 2026, from town-specific names to trademark disputes and famous read-it-aloud blunders.