Tips for Earning Backlinks Naturally
Why earned backlinks still outperform manual placement, and how UK e-commerce brands can attract them without falling foul of Google's spam guidelines.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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Ecommerce SEO
Ecommerce SEO has moved on from keyword stuffing. Here's what actually matters now for UK online stores: search intent, unique content and technical hygiene.
Your Online Marketing: When To Do It In-House, When To Outsource
Weighing up an in-house marketing team against outsourcing? Here's how UK e-commerce and marketing leads should actually make that call in 2026.
Headlines – Their Crucial Role in an SEO Strategy
Why headlines still make or break your SEO in 2026, how to write clickable ones without tipping into clickbait, and what actually matters now.
Moving Data To The Cloud? Points to Consider First
Cloud hosting is now standard for UK e-commerce, but security, uptime, backups and scalability still deserve proper scrutiny before you commit.
WordPress SEO Mistakes So Easy to Make
WordPress isn't SEO-ready out of the box. Here are the mistakes UK online retailers still make, and what actually matters now.
Fraud Matters to Online Shoppers – Make Sure It Matters to You Too
Shoppers still worry about fraud at checkout. Here's what's changed since 2014, what hasn't, and what UK e-commerce sites need to get right now.
WordPress Themes: Signs of a Dud
How to spot a poor WordPress theme before you install it: reviews, presentation, update history, free-theme catches, and what's changed since 2014.
Hosted CMS or Open Source – What's the Difference?
Open source or hosted CMS: what the choice actually means for cost, control and maintenance, and how the main platforms compare in 2026.