Fraud Matters to Online Shoppers – Make Sure It Matters to You Too
Shoppers still worry about fraud at checkout. Here's what's changed since 2014, what hasn't, and what UK e-commerce sites need to get right now.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 34
WordPress Themes: Signs of a Dud
How to spot a poor WordPress theme before you install it: reviews, presentation, update history, free-theme catches, and what's changed since 2014.
Hosted CMS or Open Source – What's the Difference?
Open source or hosted CMS: what the choice actually means for cost, control and maintenance, and how the main platforms compare in 2026.
7 Keys to Succeeding With Online Marketing in 2026
The 2014 fundamentals of content, reviews, video and retargeting still hold. Here's what's changed and what a UK e-commerce team should do instead.
Content Creation Vs Curation: Understanding the Difference
Every website needs a steady flow of content. Here's how creation and curation differ, and why most successful sites need a deliberate mix of both.
From Clicks to Conversions – Maximising Site Conversion Rates
Traffic spikes mean nothing if visitors don't convert. Practical, still-relevant fixes for forms, checkout friction, trust signals, payments and analytics.
The Ten Commandments for Building Business Websites
The original ten rules for effective business websites, updated for 2026: what still holds, what's dead, and what's replaced it.
Responsive Web Design – Why it Matters, Why You Need it
Responsive design won the argument years ago. Here's what UK e-commerce and marketing leads should actually focus on now that mobile is the default channel.
How to Avoid Bogus SEO Firms – Don't be Fooled by False Promises
SEO scams didn't disappear, they got more convincing. Here's how UK e-commerce and marketing leads can spot a bogus provider before signing a contract.