Questions to Ask a Potential SEO Provider
The right questions cut through vague SEO sales pitches fast. Here's what to ask a potential provider in 2026, and the answers that should worry you.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 33
Local SEO – It's Become a Whole Lot More Important!
Local search has only grown in importance since 2015. Here's what UK e-commerce and marketing leads need to get right now, and what's changed.
Newsworthy Vs Evergreen – Striking the Balance
Fresh content still beats stale pages, but "newsworthy vs evergreen" isn't a fair fight in 2026. Here's how to make both work together.
Ecommerce Customer Data Collection – Getting it Right
How to ask UK shoppers for personal data in a way that builds trust, satisfies GDPR and PECR, and actually gets you decent response rates.
The Five Rules for Quality Link Building
Link building still works in 2026, but the rules have tightened. Here's what still holds true from our original five rules, and what's changed.
Online Commerce: Are Ecommerce Websites Still at Risk in 2026?
The ecommerce market is more crowded than ever. Here's why standing still still kills stores, and what's changed since 2014 around mobile and loyalty.
Meta Tags in 2026: What Still Matters and What to Ignore
A plain-English guide to title tags and meta descriptions in 2026, including why the meta keywords tag is dead and what search engines actually use instead.
Improve Your WordPress Blog With the Right Plugins
A refreshed look at which WordPress plugins still earn their place in 2026, and what should replace the ones that have quietly died.
Preventing Negative SEO – Can I and Should I?
Negative SEO still gets talked about, but Google's algorithm has changed since 2014. Here's what's actually worth doing about spam backlinks now.