Meta Tags in 2026: What Still Matters and What to Ignore
A plain-English guide to title tags and meta descriptions in 2026, including why the meta keywords tag is dead and what search engines actually use instead.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 33
Improve Your WordPress Blog With the Right Plugins
A refreshed look at which WordPress plugins still earn their place in 2026, and what should replace the ones that have quietly died.
Preventing Negative SEO – Can I and Should I?
Negative SEO still gets talked about, but Google's algorithm has changed since 2014. Here's what's actually worth doing about spam backlinks now.
Tips for Earning Backlinks Naturally
Why earned backlinks still outperform manual placement, and how UK e-commerce brands can attract them without falling foul of Google's spam guidelines.
Ecommerce SEO
Ecommerce SEO has moved on from keyword stuffing. Here's what actually matters now for UK online stores: search intent, unique content and technical hygiene.
Your Online Marketing: When To Do It In-House, When To Outsource
Weighing up an in-house marketing team against outsourcing? Here's how UK e-commerce and marketing leads should actually make that call in 2026.
Headlines – Their Crucial Role in an SEO Strategy
Why headlines still make or break your SEO in 2026, how to write clickable ones without tipping into clickbait, and what actually matters now.
Moving Data To The Cloud? Points to Consider First
Cloud hosting is now standard for UK e-commerce, but security, uptime, backups and scalability still deserve proper scrutiny before you commit.
WordPress SEO Mistakes So Easy to Make
WordPress isn't SEO-ready out of the box. Here are the mistakes UK online retailers still make, and what actually matters now.