Six Reasons Why Your Business Blog Is Dead in the Water
There’s very little in the world more frustrating and indeed soul-destroying than investing heavily in a business blog, only for it to yield absolutely no fruit whatsoever. You worked hard,…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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Web Design: Five Ways New Business Enthusiasm Backfires
New business owners often over-invest in flashy web design and under-invest in navigation, mobile usability and content clarity. Here's what still trips people up.
What ‘Mobile Friendly’ Means for E-Commerce Websites
Mobile isn't a "nice to have" anymore. Here's what actually makes an e-commerce site work on a phone in 2026, and what's changed since the early mobile-first days.
Questions to Ask a Potential SEO Provider
The right questions cut through vague SEO sales pitches fast. Here's what to ask a potential provider in 2026, and the answers that should worry you.
Local SEO – It's Become a Whole Lot More Important!
Local search has only grown in importance since 2015. Here's what UK e-commerce and marketing leads need to get right now, and what's changed.
Newsworthy Vs Evergreen – Striking the Balance
Fresh content still beats stale pages, but "newsworthy vs evergreen" isn't a fair fight in 2026. Here's how to make both work together.
Ecommerce Customer Data Collection – Getting it Right
How to ask UK shoppers for personal data in a way that builds trust, satisfies GDPR and PECR, and actually gets you decent response rates.
The Five Rules for Quality Link Building
Link building still works in 2026, but the rules have tightened. Here's what still holds true from our original five rules, and what's changed.
Online Commerce: Are Ecommerce Websites Still at Risk in 2026?
The ecommerce market is more crowded than ever. Here's why standing still still kills stores, and what's changed since 2014 around mobile and loyalty.