The Power of Unique Copy
When it comes to website development and design, anyone can source quality content from elsewhere and post it as their own. Which is, more often than not, precisely what most…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 29
What Message Is the Web Content on Your Website Sending?
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand…
When Can I Start Seeing Content Marketing Results?
As much as you would hate hearing “It depends” as a response to “When can I see results of my content marketing”, the simple fact of the matter is that…
4 Tips How to Improve Your Content Marketing
It Doesn’t Need to Be Always About The Service or ProductConsumers don’t always want to read content that simply promotes buying your services or products. They will usually consume content…
The What, Why and How of Effective Infographics
Chances are by this stage in time, you probably already know how effective infographics could be. However at the same time, you may not fully understand why exactly infographics have…
All the Details You Need to Know About Google’s Mobile First Index (Part 2)
As promised, here is the second part of the two-part post detailing Google’s new mobile-first index:Will the change have an impact on how my site currently ranks?Contrary to popular belief,…
All the Details You Need to Know About Google’s Mobile First Index (Part 1)
It’s really happening – the experts at Google have introduced a brand new mobile-first index. Naturally, this is exactly the type of thing we cannot really afford to overlook or…
Vine Is Dead: Long Live the Post-Vine Generation!
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second…
Christmas PPC Tips to Help Boost Your Campaign
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in…