In a New Web Minute (Everything Can Change!)
It’s been said a million times that everything can change in a New York minute. Hence, the rather unfortunate title to this particular piece. Still, it’s a pretty accurate proclamation…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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Five Up and Coming Online Marketing Trends to Watch For
It’s probably fair to say that the digital marketing industry is one of the only industries that swings and changes more rapidly and regularly than fashion. While many of the…
7 Powerful X (Formerly Twitter) Engagement Strategies That Drive Measurable Business Results
X (formerly Twitter) offers real-time engagement capabilities with unique advantages that even Facebook can't match. With 1.3 billion global users—including 100+ million daily active users with above-average income levels—this platform demands strategic attention from serious marketers.
Marketers Urged to Rethink Strategies on Selling Smart Home Technology
One of the biggest promises made by so many global tech brands and leading digital marketers was that 2016 would be the year of the ‘Internet of things’. No longer…
Five Critical SEO Errors That Could Be Crippling Your Website
Even when you think you’re making all the right moves with you SEO strategy, it’s highly likely there’s something amiss. It could be something you’re doing or failing to do…
13 Essential Ecommerce Conversion Hacks for Smaller Businesses
Given the fact that there are somewhere in the region of 50 million web pages all competing for the same attention, it is hardly surprising so many sites fade into…
SEO Is Now Worth $65 Billion
When the idea of search engine optimisation was first floated, it’s unlikely that anyone could have predicted it would become the juggernaut it is today. An interesting and optional service…
The Week’s Most Interesting Digital Marketing Statistics
There’s nothing like a good roundup of the latest statistics to give you a solid insight into what’s new and relevant in the world of online marketing. Things are moving…
Critical Content Marketing Mistakes You May Be Making
The subject of content marketing is becoming borderline cliché these days – not that this takes away from its importance. Whether looking to enhance search engine optimisation efforts or simply…