Simple Yet Effective Video Marketing Ideas
Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 28
The Four Primary Reasons Why Customer Service Matters
Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why…
How Millennials Have Revolutionised the Modern Business World
Millennials – a word that has a habit of making older generations cringe. Some call them lazy, some call them entitled and some accuse them of deliberately skewing reality to…
A Handy Monthly Checklist to Keep Your Business Blog on Track
If you give your blog the appropriate attention and time, it will reward you for your continuous efforts. By contrast, fail to look after it and it might bring you…
How To Build a Memorable Online Brand
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that…
SME Marketing – Why It Will Pay to Go Local
Contrary to common assumption, your company doesn’t need to be big to be global. In fact, these two have nothing to do with one another. In reality, you can set…
Tips to Avoid E-Commerce Annihilation
Nowadays, it is often said that if you want to survive as a retailer, you simply need to get yourself involved in the ecommerce revolution. At the same time though,…
Google and Bing Agree to Take Down Piracy Websites
It may be entirely against the law, but piracy is nevertheless a truly big business these days. Most people that take part in P2P sharing aren’t really out to make…
What Every Ecommerce Owner Wishes They Had Known in Advance
You will need to have your wits about you to make it in e-commerce. No matter what you do, what you make, what you offer or what you sell, there…