Tips to Avoid E-Commerce Annihilation
Nowadays, it is often said that if you want to survive as a retailer, you simply need to get yourself involved in the ecommerce revolution. At the same time though,…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 28
Google and Bing Agree to Take Down Piracy Websites
It may be entirely against the law, but piracy is nevertheless a truly big business these days. Most people that take part in P2P sharing aren’t really out to make…
What Every Ecommerce Owner Wishes They Had Known in Advance
You will need to have your wits about you to make it in e-commerce. No matter what you do, what you make, what you offer or what you sell, there…
The Power of Unique Copy
When it comes to website development and design, anyone can source quality content from elsewhere and post it as their own. Which is, more often than not, precisely what most…
What Message Is the Web Content on Your Website Sending?
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand…
When Can I Start Seeing Content Marketing Results?
As much as you would hate hearing “It depends” as a response to “When can I see results of my content marketing”, the simple fact of the matter is that…
4 Tips How to Improve Your Content Marketing
It Doesn’t Need to Be Always About The Service or ProductConsumers don’t always want to read content that simply promotes buying your services or products. They will usually consume content…
The What, Why and How of Effective Infographics
Chances are by this stage in time, you probably already know how effective infographics could be. However at the same time, you may not fully understand why exactly infographics have…
All the Details You Need to Know About Google’s Mobile First Index (Part 2)
As promised, here is the second part of the two-part post detailing Google’s new mobile-first index:Will the change have an impact on how my site currently ranks?Contrary to popular belief,…