Is Buying Social Proof Really Worth the Risk?
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged social media
The One-in-Seven Social Media Rule Explained
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the…
5 Reasons Why You Need Paid Social in Your Digital Strategy
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its…
7 Powerful X (Formerly Twitter) Engagement Strategies That Drive Measurable Business Results
X (formerly Twitter) offers real-time engagement capabilities with unique advantages that even Facebook can't match. With 1.3 billion global users—including 100+ million daily active users with above-average income levels—this platform demands strategic attention from serious marketers.