Instagram Impressions and Reach: Measuring Key Metrics
In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged social media
7 Easily Actionable Instagram Engagement Tips
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for…
The Inevitable Pros and Cons of Social Media Marketing (Part 2)
Following our exploration in Part 1 where we look into social media marketing's remarkable advantages, it's essential to address the equally significant challenges that accompany these opportunities. With unprecedented numbers of consumers engaging across social platforms, the potential for business growth is extraordinary—but success demands a clear understanding of the obstacles you'll inevitabl
The Inevitable Pros and Cons of Social Media Marketing (Part 1)
Social media has evolved from a simple communication platform to an essential marketing powerhouse in today's digital landscape. Ask any digital marketer or online business owner about their strategy, and they'll confirm: social media marketing has become an exceptionally efficient and impactful marketing tool.
5 Cheap and Easy Ways to Improve Your Social Media Performance
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash…
20 Reasons to Invest in Facebook Advertising (Part 2)
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads…
20 Reasons to Invest in Facebook Advertising (Part 1)
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence…
10 Reasons to Hire a Social Media Marketing Expert
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the…
Gen Z Doesn’t Trust You, But You Need It To
Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason…