Small Business Blogging: Maximising the Value of Every Post
The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged blogging
How To Start A Blog THE RIGHT WAY
Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful…
Three Blog Writing Myths to Steer Clear Of
Blogging purely for marketing purposes is nothing unusual. Producing interesting posts to be read by your audience is one thing, but it’s more likely that you will be more interested…
Likeable and Shareable Content: One and the Same?
If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that…
Why Duplicate Content Is Bad for Your Website
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of…
The Secret to Superior Video Scripts Revealed
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it.So…
8 Reasons Why Content Curation Works
Content curation refers to the process by which content is gathered from outside sources, as opposed to crafted uniquely from scratch. Contrary to popular belief, it’s not just a good…
What Makes Certain Content Go Viral?
Here’s a question – have you ever published anything at all online that has gone viral?As those who have will know, there’s nothing quite like watching what appears to be…
Simple Yet Effective Video Marketing Ideas
Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on…