How Can Twitter Benefit Your Business?
With such ferocious competition from all corners, is it really worth bothering with a Twitter strategy for your business? And what is the best way to get started? Particularly considering…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged Twitter
7 Powerful X (Formerly Twitter) Engagement Strategies That Drive Measurable Business Results
X (formerly Twitter) offers real-time engagement capabilities with unique advantages that even Facebook can't match. With 1.3 billion global users—including 100+ million daily active users with above-average income levels—this platform demands strategic attention from serious marketers.
The Hidden Architecture of Digital Connection
Old Pew data on Facebook trust and weak ties still holds a lesson for 2026 marketers: relationships and retention matter more than reach or demographics.