Instagram Impressions and Reach: Measuring Key Metrics
In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your…
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#social media tips
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged social media tips
7 Easily Actionable Instagram Engagement Tips
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for…
How to Get More Followers on Twitter for Free
Approximately half a billion Tweets are shared on Twitter every 24 hours. In many key markets worldwide, up to 25% of the entire online population uses Twitter. Figures like this…
How Can Twitter Benefit Your Business?
With such ferocious competition from all corners, is it really worth bothering with a Twitter strategy for your business? And what is the best way to get started? Particularly considering…
5 Cheap and Easy Ways to Improve Your Social Media Performance
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash…
20 Reasons to Invest in Facebook Advertising (Part 2)
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads…
Five Tips for More Successful Facebook Marketing
Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to…
10 Reasons to Hire a Social Media Marketing Expert
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the…
The One-in-Seven Social Media Rule Explained
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the…