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#social media marketing

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles tagged social media marketing

7 Easily Actionable Instagram Engagement Tips

There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for…

Tait Pollack · · 6 min read

The Inevitable Pros and Cons of Social Media Marketing (Part 2)

Following our exploration in Part 1 where we look into social media marketing's remarkable advantages, it's essential to address the equally significant challenges that accompany these opportunities. With unprecedented numbers of consumers engaging across social platforms, the potential for business growth is extraordinary—but success demands a clear understanding of the obstacles you'll inevitabl

Tait Pollack · · 3 min read

The Inevitable Pros and Cons of Social Media Marketing (Part 1)

Social media has evolved from a simple communication platform to an essential marketing powerhouse in today's digital landscape. Ask any digital marketer or online business owner about their strategy, and they'll confirm: social media marketing has become an exceptionally efficient and impactful marketing tool.

Tait Pollack · · 3 min read