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#social marketing

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles tagged social marketing

The Inevitable Pros and Cons of Social Media Marketing (Part 2)

Following our exploration in Part 1 where we look into social media marketing's remarkable advantages, it's essential to address the equally significant challenges that accompany these opportunities. With unprecedented numbers of consumers engaging across social platforms, the potential for business growth is extraordinary—but success demands a clear understanding of the obstacles you'll inevitabl

Tait Pollack · · 3 min read

Five Tips for More Successful Facebook Marketing

Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to…

Tait Pollack · · 3 min read

Is Buying Social Proof Really Worth the Risk?

Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand…

Tait Pollack · · 3 min read