News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
You’d be forgiven for thinking that you e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the…
Local search has only grown in importance since 2015. Here's what UK e-commerce and marketing leads need to get right now, and what's changed.
Fresh content still beats stale pages, but "newsworthy vs evergreen" isn't a fair fight in 2026. Here's how to make both work together.
Link building still works in 2026, but the rules have tightened. Here's what still holds true from our original five rules, and what's changed.
