Why you should switch your focus from keywords to audiences
We’ve seen a great deal of change in Google Ads in the last few years. In fact, within that statement is one significant change; AdWords was rebranded into Google Ads…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged PPC
Best Practices for Better PPC Copywriting
Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than…
Christmas PPC Tips to Help Boost Your Campaign
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in…
Five Reasons to Take On a PPC Expert
One of the most incredible things about living in this day and age is the way in which it has never been easier to breathe life into business dreams. The…
PPC Landing Pages – Learning From the Best
A recent statistic that’s been circulating the PPC community for a while now states that for each $92 invested in boosting traffic, no more than $1 is invested in conversion…