Four Ecommerce Trends Set to Dominate in 2021
2020 brought about one of the most dramatic shifts in the ecommerce landscape since the advent of online retail. The unfortunate and completely unforeseen events of the year spurred an…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged online shopping
Putting Checkout Abandonment Back in Check
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through…
Easy Ways to Encourage More Reviews
Why do you need to care whether or not your customers leave any reviews? For one thing, nearly 85% of people view online reviews as having the same value as…
How To Increase Product Page Conversions Right Now
While there are literally thousands of different approaches when it comes to increasing product page conversions, the vast majority have something unfortunate in common: They take quite a long time…
Fraud Matters to Online Shoppers – Make Sure It Matters to You Too
Shoppers still worry about fraud at checkout. Here's what's changed since 2014, what hasn't, and what UK e-commerce sites need to get right now.