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#marketing lessons

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles tagged marketing lessons

Lessons in Marketing Psychology: Scarcity

Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to believe you. Unless you can get other neutral parties to sing your praises on your behalf, nobody will take you seriously. But it’s equally important to remember that social proof is far from the only marketing psychology tool a business has at its disposal. Brands have been using a wide variety of tactic

Tait Pollack · · 4 min read

Lessons in Marketing Psychology: Social Proof

It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.

Tait Pollack · · 3 min read