Insights

#Facebook

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles tagged Facebook

20 Reasons to Invest in Facebook Advertising (Part 2)

As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads…

Tait Pollack · · 4 min read

The Hidden Architecture of Digital Connection

Old Pew data on Facebook trust and weak ties still holds a lesson for 2026 marketers: relationships and retention matter more than reach or demographics.

Tait Pollack · · 4 min read