The Latest Digital Marketing Stats from December
The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in…
Insights
#e-commerce
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles tagged e-commerce
Four Key Traits Every Entrepreneur Needs
Many of the world’s most successful entrepreneurs admit to having succeeded without ever truly expecting to. Facebook being an obvious example, not to mention the likes of Uber and even…
Six Reasons to Invest More in Email Marketing This Year
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and…
These Are the Only Email Marketing Metrics You Need
Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics. According to…
What Conversion Rate Should You Be Targeting?
Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason…
Online Commerce: Are Ecommerce Websites Still at Risk in 2026?
The ecommerce market is more crowded than ever. Here's why standing still still kills stores, and what's changed since 2014 around mobile and loyalty.