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#backlinks

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles tagged backlinks

The Five Rules for Quality Link Building

Link building still works in 2026, but the rules have tightened. Here's what still holds true from our original five rules, and what's changed.

Tait Pollack · · 4 min read

Tips for Earning Backlinks Naturally

Why earned backlinks still outperform manual placement, and how UK e-commerce brands can attract them without falling foul of Google's spam guidelines.

Tait Pollack · · 4 min read

What Makes For a Quality Backlink?

Backlinks still matter for SEO, but quality now outweighs quantity by a huge margin. Here's what a genuinely useful backlink looks like in 2026.

Tait Pollack · · 4 min read