How to Boost Your YouTube Subscriber Audience
For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead.If your business has an…
Insights
2017
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2017
8 Reasons Why Content Curation Works
Content curation refers to the process by which content is gathered from outside sources, as opposed to crafted uniquely from scratch. Contrary to popular belief, it’s not just a good…
What Makes Certain Content Go Viral?
Here’s a question – have you ever published anything at all online that has gone viral?As those who have will know, there’s nothing quite like watching what appears to be…
Simple Yet Effective Video Marketing Ideas
Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on…
The Four Primary Reasons Why Customer Service Matters
Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why…
How Millennials Have Revolutionised the Modern Business World
Millennials – a word that has a habit of making older generations cringe. Some call them lazy, some call them entitled and some accuse them of deliberately skewing reality to…
A Handy Monthly Checklist to Keep Your Business Blog on Track
If you give your blog the appropriate attention and time, it will reward you for your continuous efforts. By contrast, fail to look after it and it might bring you…
How To Build a Memorable Online Brand
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that…
SME Marketing – Why It Will Pay to Go Local
Contrary to common assumption, your company doesn’t need to be big to be global. In fact, these two have nothing to do with one another. In reality, you can set…