Obviously Awesome By April Dunford
Ever watched a prospect nod politely through a demo, then go quiet? April Dunford would say they didn’t understand what they were looking at. In Obviously Awesome, she explains why that happens and how to fix it.
Book club
2026
The books that shaped how we think about marketing, business and people, and what we took from each.
Articles from 2026
The Brand Gap By Marty Neumeier
Few words get misused in business as often as “brand”. People mean the logo, the colours, the tagline, the budget line on a spreadsheet. In The Brand Gap, Marty Neumeier cuts through all of it with a single definition.
Purple Cow By Seth Godin
Drive past a field of brown cows and you’ll stop noticing them within a minute. A purple one, though, you’d tell people about. That simple image is the whole argument of Seth Godin’s Purple Cow.
Deep Work By Cal Newport
Emails, messages, meetings, notifications—the modern workday is built for distraction. In Deep Work, Cal Newport makes the case that the ability to focus without interruption is becoming both rarer and more valuable.
This Is Marketing By Seth Godin
Seth Godin has been writing about marketing for decades, and This Is Marketing brings his thinking together in one place. It’s a book about marketing as an act of generosity—making change happen for the people you serve.
Thinking, Fast And Slow By Daniel Kahneman
Daniel Kahneman won the Nobel Prize in Economics for his work on how people make decisions. Thinking, Fast and Slow brings decades of that research together in one extraordinary book.
Extreme Ownership By Jocko Willink And Leif Babin
Jocko Willink and Leif Babin led US Navy SEAL units in some of the toughest conditions imaginable. In Extreme Ownership, they translate the lessons they learned into principles for leading any team.
Contagious By Jonah Berger
Word of mouth is still the most powerful form of marketing. In Contagious: Why Things Catch On, Wharton professor Jonah Berger explains what makes people talk about and share products, ideas and stories.
The Lean Startup By Eric Ries
Most new products fail not because they’re badly made, but because nobody wanted them in the first place. In The Lean Startup, Eric Ries offers a better way to build.