Positioning By Al Ries And Jack Trout
In Positioning: The Battle for Your Mind, Al Ries and Jack Trout made a simple but radical point: marketing isn’t a battle of products, it’s a battle of perceptions.
Book club
2026
The books that shaped how we think about marketing, business and people, and what we took from each.
Articles from 2026
$100M Offers By Alex Hormozi
Alex Hormozi has built and sold multiple businesses, and $100M Offers distils what he learned into one idea: the fastest way to grow is to make an offer so valuable that people can’t refuse it.
Atomic Habits By James Clear
It’s the time of year when resolutions start to wobble. James Clear’s Atomic Habits explains why—and offers a far better alternative.